Cookie Policy
Last updated: 4 July 2026
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, phone) when you visit a website. They are used to remember preferences, track usage patterns, and deliver personalised content. Cookies are not programs and cannot harm your device.
2. Cookie Categories
Strictly Necessary Cookies: These cookies are essential for website security and functionality. They enable core features like session management and form submission. You cannot disable them without impairing the site.
Analytical Cookies: These cookies track how visitors use our site—which pages are viewed, time spent, bounce rates, etc. Data is aggregated and anonymised. Google Analytics (`_ga`, `_gid`, `_gat`) falls into this category.
Marketing Cookies: These cookies allow us to deliver personalised advertisements and track conversions. Google Ads (`_gcl_au`, `_gcl_aw`, `ad_storage`, `ad_user_data`, `ad_personalization`) and retargeting fall here.
3. Specific Cookies We Use
| Cookie Name | Purpose | Category | Duration |
|---|---|---|---|
| cookieConsent | Stores your cookie consent preferences (accept/reject) | Necessary | 12 months |
| _ga | Google Analytics: identifies unique users | Analytical | 2 years |
| _gid | Google Analytics: session tracking | Analytical | 24 hours |
| _gat | Google Analytics: throttles request rate | Analytical | 1 minute |
| _gcl_au | Google Ads: conversion tracking identifier | Marketing | 3 months |
| _gcl_aw | Google Ads: remarketing and conversion data | Marketing | 90 days |
| ad_storage | Google Consent Mode: controls ad storage | Marketing | Session |
| ad_user_data | Google Consent Mode: user data in ads | Marketing | Session |
| ad_personalization | Google Consent Mode: personalised ads | Marketing | Session |
4. Consent Mode v2
We use Google's Consent Mode v2, which respects your cookie preferences and communicates your choices to Google services. If you reject non-essential cookies, Google Ads and Analytics operate in a limited, privacy-compliant mode. You can change your preferences anytime via the cookie banner or this page.
5. Managing Your Cookie Preferences
Via Our Banner: Click "Cookie Settings" on our cookie banner to enable/disable analytical and marketing cookies. Strictly necessary cookies cannot be disabled.
Via Your Browser: Most browsers allow you to control cookies in settings. Visit your browser's help for instructions. Note: disabling all cookies may break site functionality.
Opt-Out Links: Google Analytics opt-out: Contact us. Google Ads opt-out: Visit Google's Ad Settings.
6. Third-Party Cookies
Google Analytics and Google Ads are third-party services that set cookies on our behalf. We are not responsible for their cookie practices. See their privacy policies for details.
7. Data Retention
Strictly necessary cookies expire after 12 months. Analytical cookies expire after 2 years of inactivity. Marketing cookies expire after 90 days.
8. Your Rights
You have the right to accept, reject, or manage cookies at any time. Rejecting non-essential cookies will not prevent you from using our site, though you may see non-personalised advertisements.
9. Updates to This Policy
We may update this policy to reflect changes in technology or regulations. Changes will be posted here with an updated date. Continued site use implies acceptance.
10. Contact Us
For cookie questions, contact:
Email: info@anklemove.world
Phone: +44 20 7946 0958