Privacy Policy

1. Introduction

Anklemove Ltd ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in relation to our website and services.

2. Information We Collect

Contact Form Data: When you contact us via our contact form, we collect your name, email address, and message. You may optionally provide a phone number or subject line.

Cookies and Tracking: We use cookies to track user preferences, remember consent choices, and analyse site usage via Google Analytics. Essential cookies (for security and functionality) are always set. Analytical and marketing cookies require your consent.

Automatically Collected Data: We log IP addresses, browser type, pages visited, and time spent on pages. This data helps us understand how users interact with our site.

Google Maps API: If you view our contact page map, Google Maps collects location data and tracking information. See Google's privacy policy for details.

3. How We Use Your Information

We use contact form data solely to respond to your enquiry. We do not use it for marketing unless you explicitly consent. Analytical cookies help us improve our website. Marketing cookies allow Google Ads to retarget users based on browsing behaviour.

4. Legal Basis for Processing (GDPR)

Contract: We process contact information to fulfil your request for information or services.

Legitimate Interest: We analyse site usage to improve user experience and understand traffic patterns.

Consent: We obtain explicit consent for non-essential cookies via our cookie banner.

5. Data Sharing and Disclosure

We do not sell or share your personal data with third parties, except as necessary for service provision (e.g., email delivery). Google Analytics and Google Ads are third-party processors that may receive anonymised data as per their own privacy policies.

6. Data Retention

Contact form submissions are retained for 12 months to manage enquiries and follow-up. After this period, data is securely deleted. Analytical cookies expire after 2 years of inactivity.

7. Your Rights Under GDPR

You have the right to: (a) access your personal data; (b) correct inaccurate data; (c) request deletion ("right to be forgotten"); (d) restrict processing; (e) data portability; (f) object to processing; (g) lodge a complaint with your supervisory authority (UK: Information Commissioner's Office).

To exercise these rights, email info@anklemove.world with "GDPR Request" in the subject line and specify your request.

8. International Data Transfers

Our site is hosted in the UK and EU. Data is not routinely transferred outside the UK/EU, except to Google for analytics and advertising (which has Standard Contractual Clauses in place).

9. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete it immediately.

10. Third-Party Services

Google Analytics: Tracks site usage via cookies. Data is anonymised and aggregated.

Google Ads Conversion Tracking: Tracks conversions (contact form submissions) to measure campaign effectiveness.

Google Maps API: Embedded map on contact page. Google may collect location data.

Consent Mode v2: We use Google's Consent Mode to respect user cookie preferences and communicate consent status to Google tools.

11. Cookie Management

You can manage cookies via our cookie banner. You can also control cookies in your browser settings. Disabling essential cookies may impair site functionality.

12. Policy Updates

We may update this policy. Changes will be posted here with an updated "last modified" date. Continued use of our site constitutes acceptance of the revised policy.

13. Contact Us

For privacy questions, contact:

Anklemove Ltd
Unit 14, The Greenway Industrial Estate
London SE8 5JN
United Kingdom
Email: info@anklemove.world
Phone: +44 20 7946 0958